About ME
I take time to understand, explore and create impact with purpose at every turn.
With more than 20 years of international experience across sports, mobility, manufacturing and retail industries, I combine strategic depth with operational execution.
I am not a pure advisor — I step in when clarity, structure and momentum are required. From portfolio architecture and product development to production optimisation, supply chain alignment and interim leadership, I translate strategy into measurable results.
Having worked across both brand and supplier environments in Europe and Asia - including production setups in Portugal, Eastern Europe and Asia, I understand the full value- and supply chain — and how to align it.
Companies work with me when they need clear direction, disciplined implementation and someone who understands both the boardroom and the factory floor.
Where I create impact…
Clarity in complex portfolio & product landscapes
Product development & industrialisation from concept to production
Scalable processes & smart AI leverage
Production optimisation, relocation & supply chain alignment
Alignment that turns strategy into action
Leadership in transition phases
Corporate Experience & Background
SPORT & OUTDOOR
Product management, portfolio strategy and global development for helmets, eyewear and performance equipment.
MOTO & AUTOMOTIVE
Multi-brand portfolio strategy, product development and accessories management for international motorcycle markets.
RETAIL & E-COMMERCE
Hands-on experience across sales floors and digital commerce — with strong focus on customer behaviour, assortment logic and omnichannel alignment.